Campaign’s Digital Faces to Watch 2025 – Bashar Mourad, Performance Executive, Keyade Middle East

Campaign’s Digital Faces to Watch 2025 – Bashar Mourad, Performance Executive, Keyade Middle East

Age: 24

Nominated by Laura Gleadhill, General Manager:
As our first hire, Bashar has been a cornerstone of the Lebanon Keyade team since its inception. He is a driving force in shaping its success. Beyond his exceptional campaign management, he proactively educates and supports teammates, ensuring continuous growth within the team. His ability to challenge the status quo has led to smarter strategies and stronger client results. Whether speaking up to refine approaches or pushing accounts to optimize performance, Bashar consistently goes beyond expectations. His passion, curiousity, initiative, and dedication make him a standout talent, truly deserving of recognition as one of this year’s Campaign Faces to Watch.

Career highlights

A man who stops advertising to save money is like a man who stops a clock to save time. This quote isn’t just a clever saying; it’s a principle I’ve seen proven time and again throughout my career. From my early days working client-side in e-commerce and fashion to my current role at Keyade, I’ve witnessed firsthand how strategic advertising drives business growth. I’m passionate about helping clients maximize their ROI and achieve their goals through data-driven strategies and innovative campaigns.

Guiding principles

I apply transparency, teamwork, and a thirst for knowledge to every aspect of my work. Transparency ensures clear communication and strong client relationships. Teamwork allows us to leverage diverse skills to overcome challenges. A thirst for knowledge ensures we’re always ahead of industry trends and best practices.

Side hustle

On a constant learning journey, focused on cryptocurrency and trading. Absorbing everything from the technical to market trends. It’s challenging but rewarding. Also exploring new business ideas and seeking exciting opportunities in the entertainment industry.

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