Aleph, a global network of digital experts innovating at the intersection of media and payments, and Spotify, one of the world’s most popular audio streaming subscription services, have expanded their existing partnership, making Aleph Spotify’s advertising sales partner in more than 80 markets and providing access to more than 20.000 advertisers.
The new partnership brings Aleph’s comprehensive suite of services – including local media sales, payment solutions, creative support, and performance-driven automation – to effectively monetise Spotify’s advertising inventory and connect the brand with advertisers, streamlining and scaling Spotify’s ad solutions across more than 80 markets.
Mohamed Megahed, Managing Director MENAT at Aleph, said, “We are thrilled to partner with Spotify on a global scale. We are especially happy about our new partnership in Turkey and proud about our continued partnership with Spotify in MENAT since 2018, now covering 13 markets including Turkey, Saudi Arabia, United Arab Emirates, Egypt, Morocco, Kuwait, Qatar, Tunisia, Algeria, Oman, Bahrain, Lebanon and Jordan.”
He added, “Our shared commitment to innovation and delivering exceptional value for advertisers makes this a natural partnership.”
Spotify advertising
Spotify Advertising has been modernising its ad tech, strengthening its partnerships and deepening its human expertise to make it easier for advertisers to buy, create, measure and get clear results on Spotify’s ad platform.
Spotify’s efforts reflect a significant step forward in automated buying and creative innovation for the ad platform and the broader digital audio industry.
Most notably, Spotify is continuing to innovate its self-serve platform, Spotify Ads Manager, with more advanced targeting capabilities, new first-party and third-party measurement solutions, and new outcome-based objectives to help advertisers of all sizes create, optimise and measure their Spotify campaigns, including Spotify Pixel, Custom Audiences, key third-party partnerships and a new App Installs objective.
Aleph has been a trusted partner to Spotify since 2013, when the initial partnership started with four countries.
Benefits for advertisers working with Spotify Ads Manager through Aleph
Aleph’s teams will have access to Spotify’s Ads Manager to guide advertisers and agencies to leverage the platform’s full potential of advertising formats and targeting capabilities to ensure they can reach listeners during key moments, such as workout sessions, focused work periods and commuting to provide advertisers and brands with unique opportunities to connect with their target audience when they’re highly engaged and help reach their marketing goals.
Benefits for advertisers include:
- Access to Spotify’s ad formats: Advertisers will be able to utilise Spotify’s unique audio and video ad formats to craft engaging campaigns. Spotify recently introduced new ad formats available on Ads Manager, including Canvas and Opt-in Video. These new formats reimagine what ads on Spotify can be and how advertisers can engage with people through sight and sound.
- Objective-based buying: The Ads Manager will allow advertisers to choose goals like reach, impressions, clicks, or video views for highly targeted campaigns. Spotify recently announced new outcome-based objectives to help advertisers of all sizes create, optimize, and measure their Spotify campaigns, including a new App Installs objective and a new Website Traffic Objective.
- Lower costs: Flexible daily or lifetime budgets make Spotify advertising more accessible and cost-effective for partners thanks to Aleph’s campaign management.
Sam Bevan, Global Head of Emerging and Scaled at Spotify, said, “As we continue to grow our ads business, I’m excited to share that we’ve partnered with Aleph in order to streamline our operations, offer better solutions to advertisers and scale our business more efficiently.”
Bevan concluded, “With the launch of our more automated solutions and Aleph’s exceptional global network and deep local expertise, we’re now able to offer advertisers around the world new tools and resources that will help them reach their campaign goals.”
