Influencer marketing agency By Niggi has announced a rebrand to Mumkin, marking a new stage in its evolution from a founder-led boutique operation to a broader digital marketing agency. The name – meaning ‘possible’ in both Arabic and Hindi – reflects a shift in the company’s direction and structure.
Established in 2018 by Nikita Phulwani, the agency began with a focus on influencer marketing driven largely by personal networks and creative instinct. Today, it has grown into a 25-person team delivering services across influencer marketing, public relations, content creation, social media and events.
“I coined By Niggi from a place of deep self-belief – recognizing that if globally renowned brands can proudly carry their founders’ names as iconic identities, then so could mine,” says Nikita Phulwani, CEO & Founder, Mumkin. “It carried me through the early days when most work came through personal networks and word of mouth. But today, it’s no longer just about me – it’s about embodying a community of creatives that represent a transformative vision, with a forward-looking approach – connecting brands to people.”
Phulwani says the new identity signals a team-first mindset and aligns with the agency’s ambitions to scale with purpose. “Rooted in my deep connection to the region, I attribute Mumkin to the world of possibilities that we help bring to life for our clients as a unit: We Make It Possible.”
The rebrand also aligns with growing client demand for integrated marketing solutions and is intended to reflect a more collaborative and agile positioning in the regional market.
