Campaign’s Creative Faces to Watch 2025 – Cynthia Cherfane, Senior Digital Designer, SSUP World
Campaign’s Creative Faces to Watch 2025 – Cynthia Cherfane, Senior Digital Designer, SSUP World
Age: 27
Nominated by Farah El Kadi, Executive Creative Director:
Cynthia Cherfane is a senior digital designer who possesses a unique ability to blend innovative design concepts and strategies with practical applications, making her a very special and unique designer in our line of business. Cynthia has a keen eye for details and a deep understanding of design principles, which allows her to always create visually stunning branding identities and design collaterals for clients. Cynthia has successfully led several branding projects & pitches, showcasing her ability to meet tight deadlines while maintaining high-quality standards and unique visual styles that allow her to bring every brand science to life.
Career highlights
With a lifelong passion for art and design, Cynthia has been immersed in the creative field from a very young age. Their journey led them to achieve a master’s degree in interior architecture, deepening their understanding of space, aesthetics and conceptual design. For more than eight years, they have pursued design and creativity in all its forms, driven by a love for transforming ideas into reality.
As a branding expert and digital stylist, Cynthia specialises in turning stories into visual expressions and curating unique visual identities that capture the essence of a brand. They express their creativity through storytelling, ensuring that each design narrates a brand’s journey in an authentic and engaging way. With extensive experience across the Spanish, Saudi Arabian (KSA) and Lebanese markets, they bring a global perspective and cultural sensitivity to every project.
Beyond design, their love for science and mathematics plays a crucial role in daily inspiration, infusing their work with precision and thoughtful structure. Additionally, their obsession with fashion and its aesthetics adds another layer of depth to their creative process. Cynthia approaches every project with passion and dedication, ensuring that creativity, strategy, and innovation align seamlessly. Whether building brand identities or creating visually captivating digital experiences, they strive to convey the soul of a brand through thoughtful, artful design.
Guiding principles
At the core of my professional approach is the belief that creativity thrives when grounded in purpose. I see daily life as a continuous source of inspiration, where even the smallest details can spark big ideas. My philosophy is rooted in the idea that design must go beyond aesthetics—it should solve problems, tell stories, and create meaningful experiences. I’m committed to deep research and understanding, ensuring that every project has a strong foundation of insight. I believe collaboration, innovation, and authenticity are the driving forces behind impactful work, and I always strive to push boundaries with out-of-the-box thinking while maintaining a clear, thoughtful vision.
Side hustle
Illustration is a real passion of mine, allowing me to express creativity in unique and personal ways. I also design spaces, a pursuit deeply connected to my background in Interior Architecture. This combination lets me bring stories to life both visually and spatially, blending art and design seamlessly.
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