Campaign’s Creative Faces to Watch 2025 – Danielle Summerton, Founder | Events Director, MELA

Campaign’s Creative Faces to Watch 2025 – Danielle Summerton, Founder | Events Director, MELA

Age: 30

Nominated by Ellen Kerry, Head of Communications & Partner Engagement, Noon:

Danielle has been instrumental in bringing Mela to life, leveraging her experience at one of London’s top agencies and deep regional knowledge. Her blend of production expertise and creative vision allows us to deliver some of the most well-executed events in the region. Recently featured for her New Balance Ramadan 2025 event, Danielle is truly one to watch.

Career highlights

International Events Producer with a decade of experience across the UK, Europe, and the Middle East. Based in Dubai, I specialise in high-impact events for global brands, where creativity meets flawless execution.

From intimate activations to large-scale productions for up to 2,500 guests, I’ve worked with industry leaders like Sephora, New Balance, Puma, TikTok, ASOS, Twitter, Revolve, Selfridges & Co, LinkedIn, UBS, Harvey Nichols, Nespresso, and Sky TV.

I don’t believe in copy-paste events. Every project is a fresh start, and I see myself as an extension of my client’s team—fully invested in delivering experiences that are authentic, engaging, and unforgettable.

Guiding principles

She thrives on bringing fresh ideas to life, shaping our founding principle: **”Imagination Meets Purpose.”** Her events don’t just engage—they resonate, seamlessly blending brand vision with real audience connection. She also championed our **”Render to Reality”** policy, ensuring we don’t just pitch ideas—we deliver on them.

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