Campaign’s Creative Faces to Watch 2025 – Mohab Fikry, Senior Copywriter, FP7 McCann Cairo

Campaign’s Creative Faces to Watch 2025 – Mohab Fikry, Senior Copywriter, FP7 McCann Cairo

Age: 27

Nominated by Mostafa Sherif, Executive Creative Director:

Mohab is a highly dedicated and passionate creative professional who truly loves what he does. Not only is he incredibly talented, but he also demonstrates a high level of professionalism and punctuality. What sets Mohab apart is his versatility; he excels at working on a wide range of creative concepts, scripts, and even music lyrics.

Career highlights

Mohab Fikry, a senior Copywriter at FP7 McCann Cairo, shaping impactful campaigns since 2022. Renowned for my versatility, I craft compelling narratives across diverse brands, seamlessly adapting tone and style. My innovative storytelling has earned multiple Effie Awards, reinforcing my role in the agency’s creative success. Beyond advertising, I am a passionate songwriter, blending lyrical artistry with strategic messaging. My ability to evoke emotion whether in branding or music sets me apart as a dynamic creative force. With a sharp wit and a deep understanding of audience engagement, I consistently deliver work that resonates and drives results, and looking forward to more and more.

Guiding principles

I infuse passion into every aspect of my life be it work, social relationships, or daily routines. Passion is the secret ingredient that adds flavour to everything I do.

Side hustle

Beyond my primary profession, I actively pursue acting and songwriting as side endeavours. These creative outlets not only enrich my personal growth but also enhance my storytelling abilities, allowing me to connect more deeply with diverse audiences.

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