Campaign’s Creative Faces to Watch 2025 – Salma Khalifa, Senior Account Executive, JWI

Campaign’s Creative Faces to Watch 2025 – Salma Khalifa, Senior Account Executive, JWI

Age: 23

Nominated by Adele Baxter, Client Services Director:

Since joining JWI, Salma has excited the team with a fresh perspective and remarkable creative energy. A natural problem-solver with a relentless drive to learn, she has quickly established herself as a key player within the team and a trusted partner for clients. Her strategic mindset, passion, and dedication have accelerated her progression at JWI. Salma is a special talent that we’re excited to continue nurturing, watch this space!

Career highlights

With a background in Mass Communication (IMC), I thrive at the intersection of strategy and creativity. At JWI, I’ve worked on large-scale productions, engaging brand activations, and social-first campaigns that connect with audiences in meaningful ways. Since joining as an Account Executive, I’ve grown into a Senior AE within a year, leading projects that bring ideas to life in fresh, impactful ways. Whether it’s crafting a social strategy or executing a high-energy activation, I’m passionate about creating work that resonates. As a Gen Z marketer, I love blending insight, culture, and creativity to build campaigns that are bold, fun, and undeniably effective.

Guiding principles

Creativity should be fearless, strategy should be sharp, and work should always feel human. I believe in staying curious, pushing boundaries, and creating campaigns that don’t just sell but spark conversations. Great marketing isn’t just about reach—it’s about resonance. And if it’s not fun, you’re doing it wrong.

Side hustle

I’m the friend who’s always planning the next get-together, whether it’s a themed dinner, a spontaneous weekend trip, or a concert. I love bringing people together, discovering new experiences, and making every moment feel like an inside joke waiting to happen.

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