Campaign’s Digital Faces to Watch 2025 – Alana Ashour, Social Media Executive, Serviceplan Arabia
Campaign’s Digital Faces to Watch 2025 – Alana Ashour, Social Media Executive, Serviceplan Arabia
Age: 24
Nominated by Ahmad Hijjeh, Head of Social Media: Alana is a very dynamic and innovative Social Media Executive who always brings passion, creativity, and strategic thinking to every project. In addition to her passion for automotive and motorsport marketing, she is excellent at crafting compelling narratives and engaging audiences and, therefore, drives impact. This ability to transform events into immersive digital experiences, orchestrate viral influencer collaborations, and foster vibrant online communities sets her apart. Her adaptability, commitment to excellence, and collaborative spirit make her an invaluable asset to any team. She thrives in fast-paced environments, always pushing boundaries to deliver outstanding results.
Career highlights
Alana thrives in the electrifying world of the automotive and motorsport social media marketing, where speed, content, and storytelling collide.
Her journey began with an international Formula 1 project in Jeddah, which immersed her in the high-octane energy of racing. Today as a Social Media Executive with Serviceplan, she blends creative storytelling and her social-first approach to fuel our clients’ online communities’ engagement. At Serviceplan, she sparks movements—turning motor shows into immersive experiences, orchestrating viral influencer collaborations, and capturing the thrill of a dune ride. Her work revolves around engaging online communities far beyond the finish line.
Guiding principles
In a fast-paced environment, she remains adaptable, responding to changing needs, continuously improving through feedback, and embracing personal and professional growth with confidence.
Side hustle
She channels her creative eye to craft stunning styles, and design cozy, personalised spaces that reflect her unique flair.
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