Campaign’s Digital Faces to Watch 2025 – Hanya Allam, SEO Lead, Assembly

Campaign’s Digital Faces to Watch 2025 – Hanya Allam, SEO Lead, Assembly

Age: 28

Nominated by Salma Benomar, SEO Director:
Since joining 4 years ago, Hanya has consistently raised the bar, bringing innovative SEO strategies, a deep understanding of organic search, and a passion for staying ahead of industry shifts. She has played a key role in shaping award-winning campaigns for her clients. But beyond her technical expertise, it’s her collaborative spirit, leadership, and drive that make her truly stand out. She’s a game-changer in the industry and undoubtedly a Face to Watch this year.

Career highlights

It’s hard to believe I’ve been in SEO for nearly a decade! Over the years, I’ve worked across retail, e-commerce, fintech, real estate, and automotive, specializing in local SEO with Arabic-led strategies for Saudi clients. A proud milestone? Winning four MENA Search Awards in two years, including two for Best Arabic Campaign. My approach goes beyond Google—I integrate LLMs, social media, and emerging platforms into my research to refine strategies. I’m always exploring new ways to enhance search visibility and drive meaningful impact, ensuring brands stay ahead in an ever-evolving digital landscape.

Guiding principles

True success isn’t achieved alone, rather it’s built through shared expertise, collaboration and imagination! I’m guided by the strong relationship I built with my team and my clients.

Side hustle

I’m glad you asked! Yes, SEO is my passion, but so is baking. I’m finally launching my very own bakery! Hustling in the morning, baking in the evening. That balance is my joy and purpose, or what I like to call my “ikigai” (yes, I read too).

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