Campaign’s Digital Faces to Watch 2025 – Hazem Abdeen, Data and Analytics Manager, Chain Reaction

Campaign’s Digital Faces to Watch 2025 – Hazem Abdeen, Data and Analytics Manager, Chain Reaction

Age: 28

Nominated by Ritvik Sharma, Data and Analytics Director:
I highly recommend Hazem for Campaign Magazine: Agency Faces to Watch 2025 – 30 Under 30. His expertise in analytics, data strategy, and performance marketing is exceptional. He has successfully led high-impact projects across industries, optimizing analytics frameworks and empowering teams with data-driven insights. Hazem is not only a technical expert but also a strong communicator, presenting at leading industry events like MeasureCamp. His ability to translate complex data into meaningful business outcomes makes him a standout professional. His passion for continuous learning and automation ensures he stays ahead of industry trends, making him a valuable asset to any organization.

Career highlights

Hazem is a data-driven marketing professional and Data Analytics Manager specializing in data tracking, analysis, and visualization. With deep expertise in Customer Data Platforms (CDPs), data manipulation, and performance marketing insights, he excels in optimizing analytics strategies. Proficient in Google Tag Manager, Google Analytics 4, Looker Studio, Google Cloud, BigQuery, MMPs, and Google Sheets, Hazem has led advanced Looker Studio workshops at MeasureCamp and facilitated sessions on data and analytics. His impact spans multiple industries, including B2B, e-commerce, NGOs, and startups, where he has successfully enabled data-driven decision-making and efficiency through automation and strategic insights.

Guiding principles

Hazem believes in the power of data-driven decision-making, continuous learning, and automation to enhance efficiency. He prioritizes collaboration across marketing, data, and tech teams to unify customer data and create actionable insights. His mission is to bridge the gap between data complexity and practical business applications to maximize ROI.

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