Campaign’s Digital Faces to Watch 2025 – Janice Dsouza, Account Manager, Tonic Worldwide

Campaign’s Digital Faces to Watch 2025 – Janice Dsouza, Account Manager, Tonic Worldwide

Age: 28

Nominated by Pradeep Mohan, AVP, Business & Growth – Middle East:
I highly recommend Janice for Campaign Middle East’s “Agency Faces to Watch 2025” due to her exceptional expertise in digital marketing and brand growth. Over the years, she has consistently demonstrated her ability to craft innovative campaigns that drive engagement and conversions. Her strategic thinking, creativity, and unwavering commitment to excellence have been instrumental in delivering impactful results for premium brands like Dusoul. Janice blends data-driven decisions with creative flair, making her a standout professional in the marketing industry. Her commitment to delivering results and inspiring her team sets her apart as a leader in her field.

Career highlights

I am an experienced marketer with over eight years of expertise in digital marketing. Based in Dubai, I have successfully led high-impact campaigns that drive engagement and conversions. From scaling TASC Outsourcing to over 1 million LinkedIn followers to executing results-driven campaigns for premium brands like Dusoul, I have a proven track record of delivering measurable success.

My expertise spans influencer marketing, content creation, and audience insights, ensuring every campaign is strategically crafted for maximum impact. By blending creativity with data-driven decision-making, I have consistently shaped compelling brand narratives in the MENA region, earning industry recognition along the way.

Guiding principles

I believe in the power of innovation, consistency, and storytelling to build strong brand identities. My data-driven approach ensures that creativity is always backed by insights. My mantra—”Engage, Inspire, and Deliver Results”—drives me to craft content that not only resonates with audiences but also delivers tangible business results.

Side hustle

Beyond marketing, I’m passionate about content curation and baking. I explore gamification, using interactive storytelling to boost engagement. With a keen eye for trends, I stay ahead in the ever-evolving digital landscape, ensuring brands remain innovative—while baking sweet treats to keep the momentum going.

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