Campaign’s Digital Faces to Watch 2025 – Kariman Mohamed, Integrated Media Manager – Planning, OMD Egypt
Campaign’s Digital Faces to Watch 2025 – Kariman Mohamed, Integrated Media Manager – Planning, OMD Egypt
Age: 26
Nominated by Raeif Hassan, OMD Egypt Deputy GM:
With her outstanding expertise in media planning & digital strategies, Kariman has consistently delivered innovative solutions and impactful results. Her strategic mindset, leadership, and dedication to excellence make her a valuable asset to our team and to her clients. Kariman embodies the qualities of a future industry leader with a unique set of skills that sets her apart of others, and I strongly believe she deserves this recognition. I highly encourage her participation, as she represents our team and industry with distinction.
Career highlights
My journey began in 2021 as a Media Executive, where I honed my skills on industry giants like L’Oréal, Maybelline, Garnier, and Beko, navigating diverse sectors. This foundation proved pivotal, propelling me to my current role as an Integrated Media Manager for leading global FMCG brands in Egypt. My tenure on PepsiCo and Almarai/Beyti accounts has been a masterclass in strategic media planning, granting me unparalleled exposure to the complexities of large-scale campaigns. My proactive approach and dedication to client success made me the trusted lead for all client requirements, seamlessly bridging the offline and digital realms, while demonstrating composed problem-solving in dynamic situations.
Guiding principles
” Enjoy being in the process of becoming” has been one of my core principles to constantly yearn for more knowledge, remain eager and stay curious, while being present in the moment and appreciating every milestone
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