Campaign’s Digital Faces to Watch 2025 – Khushboo Shahani, Influencer Marketing Executive, By Niggi Marketing Management
Campaign’s Digital Faces to Watch 2025 – Khushboo Shahani, Influencer Marketing Executive, By Niggi Marketing Management
Age: 23
Nominated by Nikita Phulwani, Managing Director:
Khushboo has been an integral part of the company for the past 1.5 years, quickly taking on some of our busiest and top clients, including Sephora and Unilever, thanks to her attention to detail and reliability. What stands out most about Khushboo is her go-getter attitude and team-first approach. In high-pressure situations, she remains dependable, ensuring projects stay on track. Her ability to take on more responsibility earned her a well-deserved promotion, and she continues to deliver high ROI and exceptional client satisfaction. Khushboo’s dedication and problem-solving mindset make her a valuable asset to our team.
Career highlights
An influencer marketeer fueled by passion and results, Khushboo is shaping the region’s influencer marketing landscape. In just 1.5 years at By Niggi, she has spearheaded 50+ high-impact campaigns across beauty, F&B, and haircare, collaborating with industry giants like Sephora, Sunsilk, Ajmal Perfumes, and Estée Lauder’s Dr.Jart+.
Her strategic micro-influencer approach for Sephora Favorites drove 75% in-feed content, leading to a complete sellout online and in stores. For Dr.Jart+, she secured long-term barter deals, generating remarkable organic EMV. She also led Ajmal Perfumes’ recent launch of their Untold Stories campaign by strategically onboarding top regional influencers and celebrities such as Loujain AJ, Twins Hadban, and Shams Al Faris.
Recognized with multiple in-house awards, including Star of the Quarter, Khushboo continues to redefine influencer marketing with creativity, authenticity, and a results-driven mindset.
Guiding principles
With unwavering support from my mentors and family, I’ve transformed challenges into milestones. In just 1.5 years as a junior executive in my first full-time role at By Niggi, I’ve embraced creativity and continuous learning, earning the trust to lead campaigns for top-tier brands like Sephora, Unilever, and Estée Lauder. My dedication, hard work, and integrity have fueled my growth, proving that commitment unlocks impactful opportunities.
Side hustle
Inspired by childhood compliments on my handwriting and academic achievements, I’ve embraced both passions this year. I’ve delved into calligraphy, applying it to my job by creating personalized cards for influencers during press kit send-outs and this helps to strengthen our relations as an agency with them too. Additionally, I assist my mom in tutoring her junior students in Math and Computer Science, blending creativity and mentorship for personal growth and meaningful impact.
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