Campaign’s Digital Faces to Watch 2025 – Layla Achkar, Senior Multimedia Designer, Netizency

Campaign’s Digital Faces to Watch 2025 – Layla Achkar, Senior Multimedia Designer, Netizency

Age: 29

Nominated by Mher Krikrioan, Chief Content officer:
Layla is a creative powerhouse—fast, sharp, and always ahead of the game. Whether working on the most complicated storyboard and animation  for global brands or juggling the chaos of motherhood, she moves at lightning speed.

Career highlights

The past few years have been a wild ride—navigating the worlds of design and animation, juggling multiple industries, and constantly evolving. From crafting high-energy campaigns for global brands to creating immersive experiences for entertainment, tech, and retail giants, I’ve mastered the art of balance—handling pressure, multiple clients, and ever-tight deadlines. But my biggest accomplishment this year? Becoming a mom. If I thought multitasking was tough before, nothing beats designing, animating, and mastering the fine art of baby-wrangling — all at once!

Guiding principles

Creativity should be bold, unexpected, and, above all, human. I believe in storytelling that moves people, visuals that make you pause, and ideas that push limits. The secret? Adaptability, curiosity, and a touch of madness—because the best designs aren’t just seen, they’re felt.

Side hustle

These days, my side hustle is very niche: baby set design and photography. From candy-themed setups to Christmas wonderlands, my little client (aka my daughter) has the most extravagant photoshoots. The pay? Nonexistent. The creative freedom? Unlimited. The satisfaction? Well, let’s just say she’s my toughest (and cutest) critic!

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