Campaign’s Digital Faces to Watch 2025 – Mohammed Ibrahim, Social Media Executive, Serviceplan Experience
Campaign’s Digital Faces to Watch 2025 – Mohammed Ibrahim, Social Media Executive, Serviceplan Experience
Age: 24
Nominated by Ahmad Hijjeh, Head of Social Media:
As a Social Media Executive, Mo is a dedicated and creative individual with a strong entrepreneurial spirit. He always shows curiosity when taking on any project and a willingness to learn, especially when it comes to making people interested in motorsport and gaming. He is a valuable part of the team thanks to his ability to create dynamic content, build conversations and come up with fresh ideas for the content. He is proactive, adaptable and has a growth mindset, which he brings to every challenge along with enthusiasm and a problem-solving attitude. His passion for storytelling and digital strategy will take him far in his career without a doubt.
Career highlights
Mohammed Immerses himself in the fast-paced world of motorsport and gaming, where creativity meets competition. As a Social Media Executive at Serviceplan, he crafts dynamic content that inspires, excites, and engages audiences across digital platforms.
From gaming activations to Saudi Arabia’s biggest sports events, he’s at the heart of the action—developing strategies, fueling conversations, and building strong online communities.
With experience in motor shows, immersive desert automotive experiences, and high-energy motorsport content, Mohammed weaves stories that capture the raw energy and passion of every moment, turning each event into a vivid, unforgettable digital experience.
Guiding principles
Embrace curiosity, integrity, and growth. Strive to understand different perspectives, challenge your limits, and learn from every experience. Lead with empathy, stay true to your values, and inspire those around you. Progress comes through resilience, open-mindedness, and the willingness to adapt in an ever-evolving world.
Side hustle
When I’m not working, I’m immersed in music as a multi-instrumentalist, blending different cultural sounds to create something unique. I’m also passionate about free diving, exploring the ocean’s vibrant life. Being underwater connects me to nature in a way that brings peace and a fresh perspective.
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