Campaign’s Digital Faces to Watch 2025 – Muhammad Shadil, Senior UI/UX Designer, Impact BBDO

Campaign’s Digital Faces to Watch 2025 – Muhammad Shadil, Senior UI/UX Designer, Impact BBDO

Age: 29

Nominated by Faith Rodrigues, Experience Design Director:
Shadil is a vital member of the team, and has shown surmountable growth, commitment and skill in the years that he has been at the agency. He is capable of working independently and is always keeping himself up to date with the latest digital design tools in the industry, and is innovative in his executions. He plays a guidance role within the team on building digital interactions and troubleshooting ways to produce designs more efficiently for websites and mobile apps.

Career highlights

I am a Senior UI/UX Designer with 9 years of experience crafting engaging digital experiences across fintech, luxury retail, government, and real estate industries. I specialize in prototyping, responsive design, and Design Systems, ensuring consistency and efficiency in digital products. At Impact BBDO, I have led the design of intuitive web and mobile interfaces, leveraging advanced prototyping and Figma Variables to align design with business goals. As a 2x Webby Honoree, I thrive on transforming complex concepts into user-friendly visuals and collaborating on high-impact campaigns. Passionate about innovation, I continuously refine my skills to stay ahead in the evolving design landscape.

Guiding principles

I believe in user-centered design, ensuring every interaction is intuitive and engaging. I prioritize consistency and efficiency through Design Systems while embracing innovation and collaboration. Simplicity, clarity, and business alignment drive my work. I continuously learn and adapt, pushing boundaries to craft meaningful and impactful digital experiences.

Side hustle

Beyond my role as a Senior UI/UX Designer, I mentor aspiring designers, sharing insights on Design Systems, prototyping, and industry trends. I’m always researching emerging technologies in web design and development to stay ahead. I also enjoy dabbling in 3D design and exploring new creative possibilities.

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