Campaign’s Digital Faces to Watch 2025 – Sumayyah Mirza, Account Director, Zhoosh

Campaign’s Digital Faces to Watch 2025 – Sumayyah Mirza, Account Director, Zhoosh

Age: 28

Nominated by Sohini Datta, Founder & CEO:
Sumayyah took ownership from day one. I knew she was accountable, but she went beyond expectations. In under two years, she’s grown into a leader—driving business, managing clients, and guiding teams. She manages both upwards and downwards, balancing execution with strategy. At under 30, she’s at the helm of business growth, making key decisions that shape our agency. She never hesitates, never backs down from a challenge. That level of responsibility, at her age, is rare. She’s not just a rising star—she’s already a force in this industry.

Career highlights

In just two years at Zhoosh, I’ve grown from a dynamic team member to Account Director, leading influencer marketing and social media strategies across the UAE, Saudi, and Oman. My role has spanned multiple departments—from driving new business to managing high-impact campaigns and strengthening client relationships. I thrive on creating innovative, performance-driven strategies that deliver measurable results. Whether it’s scaling a brand’s digital presence or executing large-scale influencer campaigns, I bring a deep understanding of the region’s market dynamics and a passion for shaping the future of influence.

Guiding principles

I believe in ownership, adaptability, and always pushing for impact. From day one, I’ve approached every challenge as an opportunity to grow, whether it’s driving new business, refining campaign strategies, or mentoring my team. I believe great work happens at the intersection of creativity and performance—where strong ideas meet measurable results. Staying ahead in this industry requires continuous learning, a proactive mindset, and a deep understanding of both brands and audiences. Most importantly, I believe in building relationships—whether with clients, creators, or colleagues—that go beyond transactions to create long-term success.

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