Campaign’s Digital Faces to Watch 2025 – Uma Maheswari V, Senior CRM Executive, MRM

Campaign’s Digital Faces to Watch 2025 – Uma Maheswari V, Senior CRM Executive, MRM

Age: 29

Nominated by Kajal Girish, MarTech Director:
Uma is a highly skilled CRM professional who seamlessly blends technical expertise with strategic thinking to deliver high-impact marketing campaigns. Her ability to manage large-scale accounts, optimize automation, and refine audience targeting has directly contributed to award-worthy results. Beyond her certifications and analytical skills, what sets her apart is her meticulous approach and collaborative mindset—ensuring that every project is not only data-informed but also creatively compelling. Her dedication to excellence and continuous improvement makes her an invaluable asset to any CRM initiative.

Career highlights

As a Senior CRM Executive at MRM MENAT for past three years, specializing in strategic planning, data analysis, automation, and performance optimization driving measurable business results. I have demonstrated my work with global teams, driving workflow efficiencies and enhancing automation processes. My contributions have optimized dynamic personalization strategies to improve campaign performance. I successfully completed the Adobe Campaign Classic Business Practitioner certification, showcasing my expertise in campaign execution and audience segmentation. Additionally, I obtained a Databricks certification, further advancing my expertise in data management and AI to support scalable, data-driven solutions.

Guiding principles

I constantly pursue perfection in every aspect of my work, from data analysis and reporting to audience segmentation and campaign optimization. I believe in respecting clients’ goals, valuing colleagues’ perspectives, and driving impactful, data-informed creative solutions that enhance both performance and brand storytelling.

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