Campaign’s Media Faces to Watch 2025 – Amira Nour Adam, Media Planner, Fusion5

Campaign’s Media Faces to Watch 2025 – Amira Nour Adam, Media Planner, Fusion5

Age: 30

Nominated by Rudy Haddad, General Manager:
I am delighted to recommend Amira Adam for the 2024 Faces to Watch. Since joining our team, Amira has successfully transitioned from a digital media planning background to excelling in campaign management across both mainstream and online media. Throughout this journey, she has continually embraced learning in the ever-evolving digital landscape, demonstrating a passion for adopting industry-leading tools that have enhanced our service delivery. Amira’s rapid growth, dedication, positive attitude with both peers and clients, and ability to perform under pressure make her an outstanding “Face to Watch in Media” and an invaluable asset to Fusion5.

Career highlights

With six years in the media industry, I started as a Media Admin, gaining in-depth knowledge of invoicing and offline media operations. I advanced to Media Planner, handling Procter & Gamble’s fabric care brands across digital and offline channels. My expertise led to improved competitive positioning for these brands. I certified in META Digital Marketing Associate course and later transitioned to Dubai, joining Fusion 5 to manage governmental and real estate accounts. Adapting to a new market was a challenge, but I quickly mastered Dubai’s media landscape, strengthening my strategic planning capabilities in a dynamic and competitive industry.

Guiding principles

I believe in continuous learning, adaptability, and data-driven decision-making. Staying ahead in media requires a blend of creativity and analytical thinking, ensuring campaigns are both innovative and effective. Integrity, collaboration, and a results-driven mindset shape my approach, allowing me to create impactful media strategies that drive real business outcomes.

Side hustle

Beyond my media planner role, I’m passionate about digital content creation and consumer behaviour analysis. I enjoy exploring emerging media trends, testing new ad formats, and optimizing performance across platforms. I also mentor aspiring media professionals, sharing industry insights and best practices to help them navigate the ever-evolving media landscape.

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