Campaign’s Media Faces to Watch 2025 – Cindy Khayat, Media Planner, Fusion5

Campaign’s Media Faces to Watch 2025 – Cindy Khayat, Media Planner, Fusion5

Age: 29

Nominated by Ghida Ismail, Media Director:
Since joining our team, Cindy has proven to be a dedicated and driven professional, demonstrating strong work ethic, curiosity, and a proactive mindset. She has seamlessly taken on operational responsibilities while managing client relationships with persistence, professionalism, and a positive attitude. Always eager to learn, Cindy actively seeks out the latest industry trends and innovations, ensuring she stays ahead in the ever-evolving media landscape. Her enthusiasm for growth and continuous improvement sets her apart, making her a rising star in the field. Cindy’s passion, adaptability, and commitment to excellence make her a standout candidate for “Media Faces to Watch.”

Career highlights

I began my career as a Media Executive handling luxury brand such as LVMH clients before transitioning to FMCG. That’s where I discovered the critical role media plays in shaping businesses and brands. My experience has allowed me to optimize campaigns across industries, aligning online and offline efforts for maximum impact. I thrive on driving brand growth through innovative, performance-focused media strategies.

Guiding principles

I believe everything happens for a good reason, even if we might not understand why in moments of struggle. I’ve always believed setbacks are just guidance to a different path that’s even better than what was expected. We must keep pushing forward and plan for greatness while enjoying the journey.

Side hustle

They’re always evolving; I’m constantly inspired by new things. One passion that remains constant is my love for Foosball. I strive to improve my game, maybe even take it to a professional level someday. Also, I believe travelling is medicine for the mind. I must always plan a trip somewhere.

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