Campaign’s Media Faces to Watch 2025 – Dana Oueini, Media Executive, Mediaplus Middle East

Campaign’s Media Faces to Watch 2025 – Dana Oueini, Media Executive, Mediaplus Middle East

Age: 23

Nominated by Mayur Salian, Associate Director:
Dana Oueini is a dynamic and passionate Media Executive with a sharp strategic mindset and a drive for excellence. Her expertise in digital marketing, combined with her creativity and analytical skills, allows her to craft impactful campaigns that deliver real results. Always eager to learn and innovate, Dana is a valuable asset to any team, bringing energy, dedication, and a commitment to success.

Career highlights

After graduating from the American University of Beirut in Business Marketing, I began my career as a Social Media Executive, helping local brands grow organically through engaging content. I later joined Mediaplus as a Media Executive, where I became more involved in digital marketing, managing paid media campaigns for reputable brands across various platforms. My passion for the industry has driven me to continuously learn new strategies, optimize performance, and achieve outstanding results for clients. Working closely with my team, I contribute to impactful campaigns that enhance brand visibility and business growth, making a meaningful difference in the digital space.

Guiding principles

I approach work with an open mind, staying updated on digital trends and leveraging data-driven insights to optimize media campaigns. I analyze KPIs, test new strategies, and refine performance to drive impactful results. As Peter Drucker said, ‘Efficiency is doing things right; effectiveness is doing the right things.

Side hustle

Outside of work, I’m an outgoing person who loves Pilates and Lagree. I’m passionate about fashion, enjoy traveling, and value quality time with family and friends. Exploring new places, trends, and experiences keeps me inspired both personally and professionally.

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