Campaign’s Media Faces to Watch 2025 – Farida Kassem, Media Manager, Starcom

Campaign’s Media Faces to Watch 2025 – Farida Kassem, Media Manager, Starcom

Age: 25

Nominated by Marina Awny, Business Director:
Farida shows exceptional leadership qualities and expertise in managing teams & projects. She demonstrates a deep understanding of the media landscape, staying abreast of industry trends. Her communication skills are top-notch, enabling her to effectively convey goals and expectations to her colleagues while fostering a collaborative and supportive work environment. Her dedication & high sense of responsibility motivates her team to deliver high-quality work consistently. Farida is truly a rising star in the media industry, deserving of recognition for her outstanding contributions.

Career highlights

As a media manager with over 4 years of experience, I am eager to drive brand innovation and growth by developing and executing high impact campaigns for several leading brands in the Middle East. My expertise spans across media strategy development, and digital and traditional media planning. I also ensure I attain knowledge of developing media trends and technologies to provide my clients with pioneering solutions that allow for market leading campaigns. Leading on cross functional teams I make sure a collaborative and supportive work environment is maintained while delivering effective results that achieve desired media and marketing outcomes.

Guiding principles

Prioritising Integrity ensuring honest communication is maintained to foster trust and clarity. Collaboration; teamwork and strong work relationships are vital to achieve shared goals. Adaptability; due to the fact-paced nature of our field, quick adjustments are necessary. Innovation; to leverage new technologies that resonate with audiences to deliver optimum results.

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