Campaign’s Media Faces to Watch 2025 – Karen Boghossian, Manager – Integrated Planning, Magna Global

Campaign’s Media Faces to Watch 2025 – Karen Boghossian, Manager – Integrated Planning, Magna Global

Age: 25

Nominated by Philip Dodwell, Director – Integrated Planning:
Karen Boghossian is a standout talent in Dubai’s media scene, deserving of her rapid rise to lead media planning for Jumeirah’s flagship hotels on one of the region’s largest and most demanding accounts. She combines thoughtful leadership, deep media expertise, and sharp business acumen to capitalize on every growth opportunity. It is no wonder her clients hold her in such high regard. Adaptable, innovative, and always ready for a challenge, Karen thrives on pushing boundaries. Her relentless drive makes her not only an invaluable asset, but a future industry leader and a perfect candidate for Campaign’s Faces to Watch.

Career highlights

Digital has always been my thing. With a BA and MA in the field, I quickly advanced to a managerial role at 21, gaining experience in both performance and planning. I’ve worked across multiple industries, adapting strategies to drive results. Currently leading the Integrated Planning team on Jumeirah account at Magna, I focus on optimizing paid media, enhancing client understanding, and driving business growth. Always eager to learn, I thrive in fast-paced environments where strategy and execution come together to make an impact.

Guiding principles

Growth happens outside your comfort zone—a lesson that has shaped my approach to both work and life. Won’t ever say no for taking on challenges, adapting to new situations, and pushing boundaries to reach new heights. I believe all my skills and achievements are results of embracing discomfort.

Side hustle

Beyond my career, I’m always exploring new areas of knowledge and personal growth. I enjoy diving into topics like psychology, business strategy, and emerging trends across industries. Whether through reading, networking, or hands-on experiences, I actively seek opportunities that broaden my perspective.

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