Campaign’s Media Faces to Watch 2025 – Omar Tannir, Ecommerce Executive, GroupM MENA

Campaign’s Media Faces to Watch 2025 – Omar Tannir, Ecommerce Executive, GroupM MENA

Age: 23

Nominated by Haneen Aburrubb, Ecommerce Director:
Omar has made outstanding contributions to our commerce team. He demonstrates a deep understanding of the MENA commerce landscape, combining strategic thinking with executional excellence. His expertise in planning is evident in how he structures and optimizes campaigns for efficiency and impact. Omar’s ability to grasp challenges and propose smart, data-driven solutions makes him a strong asset with great potential for growth. I have no doubt that he will continue to thrive and drive success in the commerce space.

Career highlights

An E-Commerce Executive at GroupM MENA, I develop impactful Retail Media campaigns for top beauty brands in the region. Leveraging my experience in MENA’s dynamic digital landscape, I craft data-driven strategies that optimize investments, maximize conversions, and enhance brand visibility in competitive markets. My expertise in performance marketing, consumer insights, and analytics has supported significant campaign successes. Passionate about innovation, I actively explore emerging trends and cutting-edge tools to advance digital excellence. My ambition is to continuously grow and contribute meaningfully to the broader evolution of e-commerce, creating valuable connections between brands and consumers in an interconnected world.

Guiding principles

Agility and innovation drive my approach. For me, change is the only constant. I thrive in dynamic environments by embracing change and using that change to solve problems and develop forward-thinking solutions whether it is at work or in my personal life.

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