Campaign’s Media Faces to Watch 2025 – Sandra Abdullah, Senior Media Executive, Zenith
Campaign’s Media Faces to Watch 2025 – Sandra Abdullah, Senior Media Executive, Zenith
Age: 24
Nominated by Hedi Hemaya, General Manager:
Sandra is a very strong character and made significant within her first quarter from joining Zenith family, leveraging her technical and social skills to enhance client relationships. A fast learner, she implemented new knowledge swiftly, gaining recognition across the PMI team. Her confidence in presenting was evident as she delivered weekly reports and previous campaign audits early in her tenure. Sandra’s keen attention to detail allows her to identify and solve errors early, and she anticipates potential issues effectively. Her contributions on the multiple accounts, highlight her reliability. Overall, Sandra has strengthened Zenith EG’s partnership with amongst her clients
Career highlights
Graduating with a degree in Integrated Marketing Communication from AUC and receiving the Award of Excellence laid the foundation for a career as a Senior Media Executive. Experience includes working with renowned brands like LVMH, Red Bull, and PMI, focusing on full-funnel digital media planning, executions and client servicing. Various marketing initiatives have been driven to ensure high ROI while introducing innovative media solutions. A notable achievement involved managing PMI, a new account in 2024, where business KPI benchmarks for the full year were achieved by H1, leading to a 35% increase in media investment for 2025.
Guiding principles
I believe in leveraging data to craft insightful media plans and discovering innovative media solutions. I have a deep passion for media and digital marketing, I aim for growth and learnings consistently. Moreover, I value being part of a collaborative team atmosphere that inspires knowledge sharing and sparks fresh ideas.
Side hustle
I have a passion for illustration and spend my free time creating digital designs. I love taking inspiration from daily life and turning it into engaging digital content, bringing my ideas to life both on screen and in physical forms. It’s a creative outlet that truly excites me.
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