Campaign’s Media Faces to Watch 2025 – Sondos Naboulsi, Senior Executive – Research, Publicis Media
Campaign’s Media Faces to Watch 2025 – Sondos Naboulsi, Senior Executive – Research, Publicis Media
Age: 25
Nominated by Pankaj Pagarani, Head of Data Sciences:
Since joining Publicis, Sondos has hit the ground running and truly excelled in her role, demonstrating remarkable dedication and skill across various facets of her work. As the client-facing lead for a global client, she champions this relationship, building exceptional rapport with key stakeholders and earning their trust through the consistently high quality of her deliverables. Her strengths—accountability, proactiveness, communication, and agility—make her a valuable asset to our team. She constantly thinks outside the box, finding new and better ways to support our clients. We expect great things from Sondos in the year to come, and she is undoubtedly a ‘face to watch.’
Career highlights
After earning a Statistics degree from the American University of Beirut, I began my career analyzing the data of an educational institution in Lebanon and collaborating with NGOs on strategy development. At CARMA, I transitioned to media analysis, assessing brand conversations, market positioning, and competitive landscapes. Moving to Publicis, I focused on social media analysis and crisis management, identifying conversation sources and leveraging social listening for marketing strategies. Throughout my career, I have worked with leading regional and international clients, including governmental entities, transforming complex data into actionable insights that drive strategic decision-making and enhance brand positioning in competitive markets.
Guiding principles
Precision, curiosity, and adaptability drive my work, transforming data into insights and actionable strategies. A commitment to continuous learning, especially in the AI era, strengthens my ability to integrate innovative solutions. With a problem-solving mindset, I deliver strategic recommendations that resonate with clients in a dynamic, evolving landscape.
Side hustle
My tendency to get easily bored constantly drives me to try new things. This curiosity helps me think outside the box, broaden my perspective, and expand my vision, allowing me to approach challenges with a fresh mindset.
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