Campaign’s Media Faces to Watch 2025 – Yara El Abiad, Senior Performance Executive, Magna MENA

Campaign’s Media Faces to Watch 2025 – Yara El Abiad, Senior Performance Executive, Magna MENA

Age: 26

Nominated by Veronica Nipay, Director – Strategy and Planning:
What really stands out with Yara is her resilience. Yara always look for ways to learn and grow, and despite facing tough challenges, she’s turned them into fuel for self-improvement. I have no doubt she’ll keep achieving amazing things, and I’m excited to see where her potential takes her

Career highlights

I am a performance marketing specialist with experience leading high-impact campaigns. Using advanced data-driven strategies, I consistently surpass campaign targets and explore innovative optimization techniques, ensuring not only advertising KPIs but substantial business growth for my clients. My commitment to excellence and success in mentoring new talent has earned me prestigious awards like the “Above and Beyond Sparker” and “Employee of the Month”, which highlight my dedication. Outside of marketing, I am a Toastmasters member, where I won the “Best Speaker” award at the Speakathon, demonstrating my belief that effective communication is just as integral to success as technical expertise.

Guiding principles

I believe that anything is achievable, and that we can learn and grow in every aspect of life. My guiding principles are rooted in passion, persistence, and continuous learning, which empower me to overcome challenges and make a meaningful impact in every situation.

Side hustle

Apart from my full-time job at Magna, I teach dance classes for kids and teenagers. It’s incredibly fulfilling to share my passion with them and watch them grow not only in dance but, most importantly, in self-esteem and social skills.

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