Campaign’s Media Faces to Watch 2025 – Zaid Al Shishani, Performance Marketing Executive, Publicis Media

Campaign’s Media Faces to Watch 2025 – Zaid Al Shishani, Performance Marketing Executive, Publicis Media

Age: 27

Nominated by Diana Hage, Senior Manager – Performance Marketing:
Zaid is dedicated and highly skilled in managing accounts, consistently driving performance improvements. He excels in reporting, collaborating with planners, and ensuring campaigns meet KPIs. Quick to act, Zaid keeps campaigns on track and is proficient in technical tasks like launching PMAX campaigns, keyword research, and crafting ad copies. Proactive and independent, he solves problems with ease and supports his team whenever needed. Always sharing valuable insights and recommendations, Zaid demonstrates a strong commitment to growth and continuous improvement.

Career highlights

Zaid has been a Performance Marketing Executive at Publicis Groupe for nearly two years, specializing in Google and Amazon Ads. With over 20 certifications, he continuously sharpens his expertise while thriving in a dynamic and motivating environment. He manages Google Search Ads for leading global brands in the FMCG and Automotive industries. Zaid finds it especially rewarding to work with one of the world’s most renowned automotive brands — one he has long admired – Allowing him to merge his passion for the industry with his marketing expertise.

Guiding principles

Zaid’s guiding principles are dedication, transparency, and continuous improvement. He prioritizes client needs, builds trust through open communication, and seeks innovative ways to streamline processes. By combining efficiency with integrity, he focuses on problem-solving and creating meaningful connections while constantly striving to optimise and deliver better results.

Side hustle

Zaid is currently developing his own women’s handbag brand, managing the entire process from importing to digital sales. He plans to leverage Google Shopping Ads and social media marketing to drive visibility and sales while focusing on enhancing customer perception, establishing trust, and building long-term loyalty.

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