Campaign’s PR Faces to Watch 2025 – Parvathi Muraleedharan, Senior Account Executive, Matrix PR

Campaign’s PR Faces to Watch 2025 – Parvathi Muraleedharan, Senior Account Executive, Matrix PR

Age: 28

Nominated by Melwyn Abraham, PR & Digital Director:
It is impressive that in her first six months, Parvathi built a critical new media portfolio for Matrix, strengthening our presence in the broadcast media and F&B space. Her internal processes, ability to pivot angles, spot a story, and create structured systems have been instrumental in driving client success.

A natural problem solver, she navigates challenges with agility and does not hesitate to ask for help. Clients appreciate her strategic thinking and engaging approach, making her a trusted partner internally and externally. With her sharp instincts and relentless drive, she is on an impressive growth trajectory and is set to make an even greater impact in the industry.

Career highlights

My PR journey began over 8 years ago. With experience in both boutique and international agencies, I’ve had the privilege of working across sectors such as corporate, entertainment, lifestyle, tech and FMCG. This has honed my ability to craft narratives that resonate with diverse audiences while staying true to each brand’s values. Along the way, I’ve contributed to award-winning campaigns and earned a spot on PR Moment’s 30 Under 30 list. I’m passionate about delivering impactful campaigns that leave a lasting impression and continue to drive success for the brands I work with.

Guiding principles

I believe in the power of authentic relationships built on trust, empathy, and open communication. These values foster strong, meaningful connections that go beyond the professional environment, creating lasting bonds that truly resonate.

Side hustle

Gardening is my personal retreat. It recharges me, connects me to nature and has become my creative escape. The time spent nurturing plants inspires fresh ideas which flows into both my personal growth and professional projects.

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