Campaign’s PR Faces to Watch 2025 – Sumbul Ghori, Senior PR Account Executive, Katch International

Campaign’s PR Faces to Watch 2025 – Sumbul Ghori, Senior PR Account Executive, Katch International

Age: 30

Nominated by Tarryn Troth, Senior Account Manager:
Sumbul is an exceptional, hard-working professional with an unwavering passion for the PR industry. Despite only being in the field for a year, her commitment, strategic foresight, and tenacity rival that of seasoned professionals. Her media relations skills are unparalleled, consistently securing top-tier coverage and delivering outstanding results. She assists in crafting innovative PR strategies that exceed client expectations and elevate brands. Beyond her expertise, Sumbul is a joy to work with, a true team player whose positive energy and collaboration foster success within the team. She has the potential to be a trailblazer and is an ideal candidate for Campaign Middle East.

Career highlights

Originally a dietitian by education, Sumbul made a bold career shift in mid-2023 to pursue her true passion—media. Starting from scratch in PR, she rapidly rose to Senior Executive at Katch International within months. In this short span, she has successfully led a press trip, managed high-profile hospitality clients, and executed diverse PR campaigns with precision. From media relations to event management, she has mastered every facet of PR, proving her adaptability and expertise. Sumbul’s journey exemplifies resilience, ambition, and the power of following one’s passion to achieve remarkable success in a dynamic industry.

Guiding principles

Passion-Driven Excellence – Choosing what you love and excelling at it, proving that passion fuels success.

Resilience & Adaptability – Embracing challenges, starting from scratch, and thriving in a fast-paced industry.

Hands-On Leadership – Leading by doing—whether it’s executing press trips, crafting campaigns, or managing media relations.

Side hustle

Alongside her PR career, Sumbul runs a side hustle as a freelance Dietician consultant, advising patients in India on weight loss, kidney health, and diabetes management. She provides personalized diet and lifestyle guidance, helping clients make sustainable health improvements while balancing her passion for wellness with her primary role in public relations.

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