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Awards

MMA Smarties MENA 2025

MMA Smarties MENA 2025 winners announced

Maheerah Network

Athar Festival launches Maheerah Network for women-empowerment

Athar Festival Speakers

Athar Festival 2025 extends final deadline for content

2025 ANDY Awards

Regional work earns global spotlight at 2025 ANDY Awards

Aisha Blackwell, Head of Production Services, Serviceplan MAKE Germany on Dubai Lynx Jury Room insights

Dubai Lynx 2025: Insights from the Jury Room

Rouba Asmar, Founder and Executive Producer at Moreish

Moreish’s Rouba Asmar joins Young Director Award as Middle East Ambassador

2025 Clio Awards

How did MENA perform at the 2025 Clio Awards

Cannes Lions announces jury line-up from MENA for 2025

Young Lions winners

PRCA MENA Young Lions PR Competition 2025 winners revealed

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THE WORK

Daftra

Daftra launches first brand awareness campaign with Kijamii

KAFY

Advertising Creative Featured The WorkMay 21, 2025

Shantelle Nagarajan

Social Clinic brews laughs for latest KAFY campaign

GROHE

Advertising Creative Digital Featured Marketing The WorkMay 21, 2025

GROHE campaign highlights ‘felt but unseen’ tech that meets daily needs

This image is not real. It is generated. It received more than 4 million views, 9.8k likes and 2.7k shares online. Credit: @venturetwins on X.

Advertising Creative Digital Editors' Picks Featured Marketing Media News The WorkMay 21, 2025

How to spot fake news, AI-made imagery using TBWA, CJR’s PSAi campaign

Advertising Creative Digital Editors' Picks Featured Marketing Media The WorkMay 20, 2025

Pepsi unites David Beckham, Alexia Putellas, Ronaldinho, Lauren James in new campaign

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

du campaign: 12 creators. 1 phone. 48-hour non-stop livestream. 1 world record.

May 14, 2025

Athar Festival launches Maheerah Network for women-empowerment

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OMG consolidates influencer marketing under Creo in MENA

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The indie era: why big network agency veterans are breaking away

May 16, 2025

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