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Case Study

Arla Foods MENA

Arla Foods, LiveRamp drive 60 per cent customer lift through data collaboration

Traditional OOH versus programmatic CTV

Traditional OOH 188 per cent more carbon-efficient than programmatic display ads

Ford Middle East

Ford reveals strategy, success of ‘Beyond the Blue Oval’ campaign

Al-Futtaim IKEA Memac Ogilvy Complete Sleep bedding collection advertisement campaign

Al-Futtaim IKEA ‘adzzz’ for bedding ‘harnesses the power of a yawn’

Khalid AlAmeri on Zurich Blue Sofa Campaign

Zurich links with Khalid Al Ameri, Priti Malik to make ‘dreams come true’

$Nissan Defy Ordinary campaign TBWA\Raad Big Kahuna Films$

Nissan overtakes the marketing manifesto to “spark a movement”

On-ground activations: Do they really work?

OSN+ explains its House of the Dragon pyramid activation

Nissan and Division collaborate with ShongXBong for a campaign targeting the KSA gaming community.

Division delivers watch hours ≡ 30 years in Saudi Nissan campaign

THE WORK

AMC DMCC launches 360° ‘Drive Your Dzire’ campaign for Suzuki

Himalaya campaign

Advertising Creative Featured The Work VideoJun 16, 2025

Himalaya speaks Gen Alpha’s language without trying to be them

L’Oréal Paris

Advertising Creative Digital Featured Marketing Media The WorkJun 11, 2025

L’Oréal Paris redefines ‘Sit Al Bait’ in empowering Middle East campaign

Advertising Creative Digital Editors' Picks Featured Marketing Media News The WorkJun 11, 2025

Cannes Lions 2025 contenders: MENA campaigns to keep an eye on

adidas Al Ahly FC football club

Advertising Creative Digital Featured Marketing Media The WorkJun 9, 2025

Adidas, Egypt’s Al Ahly FC rally for FIFA Club World Club glory with new campaign

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

How luxury branded residences transform a label into a lifestyle

Jun 11, 2025

Wellness is luxury

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Cannes Lions 2025 contenders: MENA campaigns to keep an eye on

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L’Oréal Paris redefines ‘Sit Al Bait’ in empowering Middle East campaign

Jun 11, 2025

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