DAMAC Properties' experiential e-commerce website.DAMAC Properties has unveiled a fully experiential e-commerce property website, in an effort to redefine the future of real estate transactions with a seamless blend of technology, transparency, and immersive engagement.
The digital platform allows users to explore DAMAC’s luxury properties through interactive 3D virtual tours, check live inventory, and reserve units in real time all in seconds.
Integrated with metaverse capabilities, multilingual, geo-targeted features, end-to-end CRM and telesales support, the platform aims to bring unprecedented convenience to investors, home buyers, and brokers.
It also offers agents personalised links with lead attribution, 15-day tracking, full EOI (expression of interest), and invoicing capabilities.
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“The launch of our new e-commerce platform represents a bold step forward in redefining how real estate is experienced and transacted for our buyers in the UAE and globally,” said Ali Sajwani, Managing Director of Operations, Finance and Hospitality at DAMAC. “Combining immersive technology with seamless functionality empowers buyers and brokers with more access, convenience, and confidence.”
Key projects in DAMAC’s portfolio, including the latest launch, Chelsea Residences by DAMAC, are now available on the portal for users to submit their EOI.
The new website also integrates with DAMAC Properties’ internal inventory management pipeline, ensuring the near real-time availability of units across its portfolio.
As DAMAC Properties aims to continue the expansion its reach and enrich its customer offerings, the company claims the launch of its new platform represents its commitment to innovation and delivering exceptional experiences for buyers and brokers.
