From left, Amit Gaiki, Co‑founder and CTO; Shourya Agarwal, Co-founder and CEO of Flam; and Malhar Patil, Co-Founder of Flam.Flam, a leading AI-powered mixed-reality content creation and publishing platform for immersive and experiential marketing and advertising, has raised $14mn in Series A funding to scale its AI infrastructure, which is aimed at helping marketers turn any touchpoint into an interactive, app-less digital and 3D experience.
The Series A round was led by RTP Global, with participation from Dovetail and other existing investors, bringing Flam’s total funding to $22mn.
Flam is building infrastructure to solve a key challenge within the industry: Most marketing today still relies on passive consumption over active engagement. In a world where consumer attention is harder to earn than ever, brands are searching for new ways to turn one-way messages into engaging, two-way interactions. Flam’s full-stack enterprise suite of Gen AI-powered products aims to redefine how brands engage with audiences.
“Our mission is to turn every touch-point — digital, broadcast TV, mass media, retail, stadium fan engagements and more — into interactive digital experiences,” said Shourya Agarwal, co-founder and CEO of Flam.
Agarwal added, “We are laser focused to ship the GenAI tools that brands and enterprises have been yearning for. Flam has galvanised marketers around the world now we’re taking it to the next level with a full stack enterprise suite of products across channels; to make them engaging, measurable, interactive.
To date, Flam has been turning traditional ads into interactive MR experiences. A simple QR code Scan or a link lets users instantly immerse in an experience that can showcase a product, tell a story, or unlock a deeper layer of the brand — all without needing to download an app. Flam’s platform allows brands to launch interactive content via QR codes or link on any touchpoint – digital, broadcast TV, mass media, retail, OOH, packaging, and even WhatsApp messages.
The platform is already being used by more than 100 global brands including Google, Samsung, Emirates, Britannia, and Mahindra, with real-time mixed reality campaigns that have reached more than 380 million users. From turning product packaging into shareable stories to activating 3D demos on TV ads and billboards, Flam aims to help brands create experiences that feel native to how people consume media today.
Starting this year, Flam has been accelerating R&D on its app-less Gen AI infrastructure that enables brands to create, publish and measure high-fidelity mixed reality (MR), three-dimensional (3D) and digital experiences in less than 300ms on any smartphone.
Flam will expand its partner program for creative studios and global platforms, enabling Fortune 500 brands to move from pilot to rapid global roll-out .
Upcoming product development includes Gen AI-driven 3D asset generation, democratising MR deployment at scale, enterprise suite of products across industries, and infrastructure for broadcasters and fan engagement.
With its Series A secured, Flam aims to redefine how consumers interact with ads, retail aisles, live broadcasts and fan moments — turning content and interfaces into shoppable, shareable experiences that deliver measurable ROI.
“This capital unlocks the next chapter of Flam’s deep‑tech roadmap. Our edge‑compute architecture already streams hyperreal mixed‑reality in under 300 ms; the next milestone is a fully generative pipeline that lets brands create, personalise and publish digital and 3D experiences on the fly — secure and at scale” said Amit Gaiki, co‑founder and CTO.
Nishit Garg, Partner at RTP Global, said, “The time for MR is now — and Flam is uniquely positioned to lead this wave. What excites us is not just the technology, but the clarity of vision and speed of execution. Shourya, Malhar and team are building a category-defining company—and we’re excited to be part of their journey in this next phase of growth”.
Amal Parikh, Managing Director at Dovetail, added, “With Limitless applications, strong execution and clear vision we believe Flam is set to redefine how brands connect with consumers.”
Flam currently employs more than 120 people across engineering, AI, creative tech and go-to-market teams. The company expects to grow to more than 180 employees by the end of 2025, with expansion across the U.S., Europe, and Asia already underway.
Agarwal concluded, “The world is meant to be experienced. Immersive media shouldn’t just be a video. That said, the creation of immersive media should be as easy and ubiquitous as a video. Flam is here to power enterprises precisely for this.”
