FP7 McCann brought home seven trophies, claiming the most awards for a UAE agency at Cannes Lions 2025.At the 72nd Cannes Lions International Festival of Creativity, FP7 McCann won seven highly coveted Cannes Lions, including 1 Gold Lion, 1 Silver Lion and 5 Bronze Lions, emerging as one of the most awarded agencies in the MENA region and the agency with the most wins in the UAE.
The recognition spans work done effectively for global and regional brands including Arla, McDonald’s, Waterstones UK, and the Testicular Cancer Society.
Tarek Miknas, CEO of FP7 McCann MENAT, said, “We’re proud to represent the MENAT region at Cannes Lions with work that speaks to local truths and resonates globally. Winning across some of the world’s most reputed and respected brands, from Arla and McDonald’s to Waterstones and the Testicular Cancer Society, is proof that enduring partnerships and client trust are the true drivers of powerful creativity.”
Miknas added, “We’re showing up with ideas that are locally born but globally relevant, and that only happens through resilient teams, strong partnerships, and a shared belief that creativity can drive a real impact. Congratulations to all the winners this year, we’re honoured to be in such great company.”
The agency’s standout win came with one Gold Lion in Sustainable Development Goals for Recipe for Change, a purpose-led campaign for Arla Foods that addressed food insecurity in Lebanon. The campaign transformed traditional home-cooked recipes into a scalable, community-first restaurant model, generating sustainable income and renewed purpose for local mothers.
Recipe for Change also secured a Silver Lion in Brand Experience & Activation and a Bronze Lion in Creative B2B, delivered in partnership with MCN sister agencies Current Global MENAT and Craft.
The agency’s creative work was further recognised with five Bronze Lions across multiple categories and client collaborations. This included:
- One Bronze Lion in PR for Sponsored Balls, a campaign developed with the Testicular Cancer Society & Club Deportivo Leganés.
- Two Bronze Lions in Digital Craft and Film for Read Better, created in collaboration with McCann Bristol and UM Central for Waterstones UK.
- One Bronze in Outdoor for Not for First Dates, for McDonald’s UAE, in partnership with MCN PR and media agencies: Weber Shandwick MENAT, UM, and Craft.
Federico Fanti, Regional Chief Creative Officer, FP7McCann MENAT, said, “To see the MENAT region represented with such strength and purpose on the global stage is something to celebrate. Across four awarded campaigns globally, each backed by some of the world’s most trusted and future-facing brands including McDonald’s, Arla, Waterstones UK and Testicular Cancer Society, we set out to create work that was powerful in its simplicity.”
Fanti added, “Each idea tackled a real issue, from food insecurity and digital behaviour to finding cheekier ways to talk about men’s health and did so with honesty and clarity. I’m incredibly proud of our teams, and deeply grateful to our clients who trusted and believed in our work from day one.”
In addition to its Lion wins, FP7 McCann also contributed to 5 global wins, including a prestigious Titanium shortlist for Life Donor Card – MRM Germany that reimagines organ donation awareness in real-life moments.
The agency also contributed to the Public Money ATM campaign with McCann Poland, further demonstrating the agency’s role in shaping ideas that go beyond borders.
Nayaab Rais, Executive Creative Director, FP7McCann Dubai said, “Seven Lions, four campaigns, one underlying belief: that great ideas start with a truth well told. Whether we’re talking tabbouleh or testicles, we’re always finding bold, unexpected ways to express truths in a way people can feel.”
“The goal isn’t just to be clever or different, but to be authentic and culturally relevant, whether that’s through mischief or meaning,” Rais concluded.
