From left, Leandra Meintjes, CEO, PROVEN 360; and Lyritia Potgieter, Regional Director, Muir Textiles.PROVEN 360, a fully integrated marketing consultancy in Saudi Arabia, has been chosen by Saudi Arabia’s Muir Textiles to lead marketing efforts for the heritage luxury textile brand.
With Muir Textiles setting its sights on the UAE, as well as the rest of the Middle East region, it has chosen PROVEN 360 for its tailored marketing strategies to help weave its legacy into the fabric of the region’s luxury linen market.
Lyritia Van Der Linde, Regional Director, Muir Textiles, said, “Partnering with PROVEN 360 marks an exciting new chapter for us. As we bring our heritage of craftsmanship and family tradition to the Middle East, we wanted a marketing partner who understands the importance of authenticity and storytelling.”
From PROVEN 360’s perspective, adding Muir Textiles to its portfolio highlights its commitment to supporting heritage-driven, high-quality brands as they expand and thrive in new markets.
Commenting on the new client win, Leandra Meintjes, CEO, PROVEN 360, said, “This partnership represents a beautiful intersection of legacy and storytelling. We are proud to support Muir Textiles in introducing their rich heritage, design-forward textiles to the Middle East market.”
Muir Textiles offers an experience rooted in craftsmanship, sustainability and integrity. With more than 30 years of expertise gained through working with specialist growers, artisans and engineers, Muir curates refined textile collections for homes, hotels and yachts.
As a result, over the years, Muir Textiles has become well known for its linen design, attention to detail, and quality and authenticity.
PROVEN 360 currently manages a portfolio of more than 20 clients. The company aims to deliver strategic marketing services, which include content creation, digital advertising, social media management, brand identity development, graphic design, copywriting and more.
