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This image is not real. It is generated. It received more than 4 million views, 9.8k likes and 2.7k shares online. Credit: @venturetwins on X.

How to spot fake news, AI-made imagery using TBWA, CJR’s PSAi campaign

Advertima Publicis Media

Advertima, Publicis Media join forces for unified, omnichannel retail media buying

Sevgi Gur, Chief Marketing Officer, Property Finder

Podcast: Property Finder CMO on purpose, performance, brand and business priorities

Jon Holloway, Managing Director - MENA, AKQA

AKQA appoints Jon Holloway as Managing Director for the MENA region

Retail Media Round Table Publicis Groupe Campaign Middle East

CMO Round Table: Marketers call for collab on education, trust and change management

From right, Emma Campbell, Director of Sector Marketing, Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) speaks to Editor Anup Oommen on Campaign Middle East's On The Record video podcast about destination marketing.

Podcast: DCT Abu Dhabi’s Emma Campbell reveals key destination marketing insights

Rethinking Saudi Arabia brand strategy

Rasha Mansour, Managing Partner, Oda Concepts on art

An open letter on AI, art and the soul of the creative

Zeeshan Masud, Director Client Experience, Weber Shandwick MENAT on AI and human creativity in PR.

Can AI transform PR in the Middle East without losing the human touch?

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THE WORK

Daftra

Daftra launches first brand awareness campaign with Kijamii

KAFY

Advertising Creative Featured The WorkMay 21, 2025

Shantelle Nagarajan

Social Clinic brews laughs for latest KAFY campaign

GROHE

Advertising Creative Digital Featured Marketing The WorkMay 21, 2025

GROHE campaign highlights ‘felt but unseen’ tech that meets daily needs

This image is not real. It is generated. It received more than 4 million views, 9.8k likes and 2.7k shares online. Credit: @venturetwins on X.

Advertising Creative Digital Editors' Picks Featured Marketing Media News The WorkMay 21, 2025

How to spot fake news, AI-made imagery using TBWA, CJR’s PSAi campaign

Advertising Creative Digital Editors' Picks Featured Marketing Media The WorkMay 20, 2025

Pepsi unites David Beckham, Alexia Putellas, Ronaldinho, Lauren James in new campaign

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Snap Case Study – Level SHoes

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du campaign: 12 creators. 1 phone. 48-hour non-stop livestream. 1 world record.

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