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ReelNow TV

ReelNow TV to launch 90-second mini-dramas in the Gulf region

From left, Sam Bevan, Global Head of Emerging and Scaled at Spotify, and Mohamed Megahed, Managing Director, MENAT, Aleph.

Aleph expands Spotify partnership to manage global ad sales in 80+ markets

Call for nominations: Brand Faces to Watch 2025

Mohtawa competition for Emirati content contributes to ‘a movement’

$Rawad El Dahouk, Head of Strategy, TBWA\RAAD Saudi Arabia$

Bringing in the new Saudi playbook for global brands

AI agent for social media campaign planning agentic AI

AgenticAgencyLife.ai launches AI agent for social media campaign planning

Raksha Khimji, Managing Director, Team Red Dot on feedback in pitching

Why feedback is your biggest flex in an industry that’s levelling up

DDA launches brand strategy vertical DNA with MENA hub in Dubai

brands for culture

Build brands for culture and the market will follow

1 2 … 32

Page 1 of 32

THE WORK

Pepsi unites David Beckham, Alexia Putellas, Ronaldinho, Lauren James in new campaign

Advertising Creative Digital Featured Marketing Media The WorkMay 20, 2025

Delving into the strategic rollout of Sobha Realty’s Siniya Island campaign

One Sobha app Sobha Realty

Advertising Creative Digital Featured Marketing Media The WorkMay 19, 2025

Sobha Realty, ANC Advertising Agency reveal brand film for ONE Sobha app

The Red Sea We've Saved a Place for You campaign

Advertising Creative Digital Editors' Picks Featured Marketing Media The WorkMay 16, 2025

The Red Sea ‘saves a place for you’, highlighting the pulse of people in paradise

Miral Campaign Joy

Advertising Creative Digital Featured Marketing Media The WorkMay 16, 2025

Community-inspired Campaign Joy shows memorable moments at Miral

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Snap Case Study – Level SHoes

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May 13, 2025

du campaign: 12 creators. 1 phone. 48-hour non-stop livestream. 1 world record.

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Horizon FCB packages Hardee’s new steak sandwich for Gen Z

May 13, 2025

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