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Are we cultural investors or cultural vampires?

For the first time, Cannes Lions 2025 partners with Creator North to feature Arab digital content creators in its programme.

Cannes Lions 2025 partners with Creator North to celebrates Arab content creators for the first time

Here's a front row seat of what the industry is talking about at Cannes Lions 2025

Here’s a front row seat to what the industry is talking about at Cannes Lions 2025

Cannes Lions 2025: Day 3 – Debating human creativity, AI and the ‘force for good’

Cannes Lions 2025 contenders: MENA campaigns to keep an eye on

Asmaa Nowbandi, a Bachelor of Fine Arts (BFA) student majoring in Visual Communication with a focus on Graphic Design at the American University in Dubai (AUD) has been chosen for the Cannes Lions Roger Hatchuel Academy 2025.

Asmaa Nowbandi to represent the UAE at Cannes Lions Roger Hatchuel Academy 2025

UAE Cannes LIONS rankings

How can the UAE build on its best-ever Cannes LIONS ranking in 2025?

Cannes Lions UAE

UAE breaks into Top 10 of Cannes Lions regional rankings

From left, Mohamed Al Ayed, CEO of TRACCS, with Ian Fairservice, Managing Partner and Group Editor-in-Chief, Motivate Media Group at Cannes Lions 2024

From Cannes, with love

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Page 1 of 6

THE WORK

Zidan

Egypt’s Tie House picks former pro-footballer Zidan for latest campaign

Emirates NBD SHARE Credit Card

Digital Featured The Work Video Video & AudioJul 9, 2025

SHARE by MAF reimagines AI use in bold Emirates NBD SHARE Credit Card launch

Your Bazaar

Advertising Creative Featured Partner content The WorkJul 8, 2025

Shantelle Nagarajan

Your Bazaar sonic identity: A gold-winning sound for a new kind of marketplace

BAYN Launch

Featured Marketing Media The WorkJul 4, 2025

Archer Media delivers immersive road branding for BAYN launch

Coolest Class

Creative Digital Featured Marketing The WorkJul 4, 2025

Shantelle Nagarajan

GymNation’s “Coolest Class” activation beats Dubai’s heat

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