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Peter Jacob, Managing Director, MENAT, Current Global on Cannes Lions jury room

Lessons, learnings and lenses from the virtual Cannes Lions shortlist jury room

Current Global MENAT

Current Global MENAT strengthens team with new hires

Arne Slot, Head Coach, Liverpool FC

What Liverpool FC’s Arne Slot can tell us about the power of personal branding

Current Global MENAT kicks off 2025 with senior hire

Article written by Peter Jacob, Managing Director MENAT, Current Global

A new IDEA to change the DEI order

MullenLowe MENA Fixing the bAIs campaign Aurora

MullenLowe MENA claims 5 top awards at New York AME Festival

Private View by Current Global’s Peter Jacob

Current Global wins UK-based ice-cream account

THE WORK

L’Oréal Paris

L’Oréal Paris redefines ‘Sit Al Bait’ in empowering Middle East campaign

Advertising Creative Digital Editors' Picks Featured Marketing Media News The WorkJun 11, 2025

Cannes Lions 2025 contenders: MENA campaigns to keep an eye on

adidas Al Ahly FC football club

Advertising Creative Digital Featured Marketing Media The WorkJun 9, 2025

Adidas, Egypt’s Al Ahly FC rally for FIFA Club World Club glory with new campaign

Featured Marketing The Work VideoJun 4, 2025

ICON brings Sharjah’s story to life through cinematic storytelling

Advertising Creative Digital Featured Marketing Media The WorkJun 2, 2025

EBM Peek Freans campaign builds AI-powered YouTube series for children

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Cannes Lions 2025 contenders: MENA campaigns to keep an eye on

Jun 11, 2025

L’Oréal Paris redefines ‘Sit Al Bait’ in empowering Middle East campaign

Jun 11, 2025

Adidas, Egypt’s Al Ahly FC rally for FIFA Club World Club glory with new campaign

Jun 9, 2025

The future of beauty in MENA from ‘The Beauty Edit’ by Spark Foundry ME

Jun 9, 2025

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