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Saurabh Dahiya, Head of Strategy and Planning, C2 Comms

C2 Comms appoints Saurabh Dahiya as Head of Strategy and Planning

Advertima Publicis Media

Advertima, Publicis Media join forces for unified, omnichannel retail media buying

Ooredoo Qatar

Ooredoo Qatar picks FP7 McCann Doha as integrated marketing and comms partner

DDA launches brand strategy vertical DNA with MENA hub in Dubai

Do consumers trust brands’ purpose-driven goals?

Planning big impacts with small budgets

Plan b scores big with Beach Soccer World Cup

Thembi Hlekane – Head of Creative at BE Experiential.

Creativity behind events – by Be Experiential’s Thembi Hlekane

Ducklife’s ‘Urgent’ campaign promotes doing things properly

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THE WORK

Yas Island Miami Band campaign

Yas Island Abu Dhabi cranks up the volume with ‘Bastanis’ campaign

Disney Theme Park Resort Yas Island Abu Dhabi

Advertising Creative Digital Editors' Picks Featured Marketing Media The WorkMay 27, 2025

Behind-the-scenes: How Miral orchestrated ‘a decoy’ before a dazzling Disney reveal

Lebanese muralist and calligrapher Ghaleb Hawila meticulously inscribed articles from the Geneva Convention onto the building’s shattered walls.

Advertising Creative Digital Featured Marketing Media The WorkMay 26, 2025

ICRC, TBWA\Raad highlight writing on the wall of bombed hospital in Lebanon

Al-Futtaim IKEA

Advertising Creative Digital Featured Marketing Media Social Media The WorkMay 23, 2025

Al-Futtaim IKEA reveals rollout of Start at Home campaign for Earth Weeks

Creative Featured Marketing The WorkMay 23, 2025

Shantelle Nagarajan

Rheem brings cool to community with ‘Ice Rheem Truck’

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