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MusicGrid has launched a redesigned website to reflect its evolving work across the region’s branding and media landscape.

MusicGrid launches new website reflecting growth of sonic branding in the Gulf

Riyadh Air's sonic identity

Breaking down the anatomy of Riyadh Air’s sonic identity

From left, Academy Award-winning composer Hans Zimmer and Ignace Lahoud, Chief Executive Officer of Majid Al Futtaim – Entertainment.

Hans Zimmer to compose signature brand score: ‘The Sound of VOX Cinemas’

Al-Futtaim unveils new sonic identity for Dubai Festival City Mall

WithFeeling creates an Emirati-inspired sonic identity for graduates

Weaving with sound: Etihad’s sonic identity blends tradition and modernity

THE WORK

Maybelline Ning Ning

K-pop star takes lashes on a ride in the latest Maybelline campaign

Digital Featured The WorkJun 17, 2025

AMC DMCC launches 360° ‘Drive Your Dzire’ campaign for Suzuki

Himalaya campaign

Advertising Creative Featured The Work VideoJun 16, 2025

Himalaya speaks Gen Alpha’s language without trying to be them

L’Oréal Paris

Advertising Creative Digital Featured Marketing Media The WorkJun 11, 2025

L’Oréal Paris redefines ‘Sit Al Bait’ in empowering Middle East campaign

Advertising Creative Digital Editors' Picks Featured Marketing Media News The WorkJun 11, 2025

Cannes Lions 2025 contenders: MENA campaigns to keep an eye on

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Snap Case Study – Level SHoes

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How luxury branded residences transform a label into a lifestyle

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Wellness is luxury

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Cannes Lions 2025 contenders: MENA campaigns to keep an eye on

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L’Oréal Paris redefines ‘Sit Al Bait’ in empowering Middle East campaign

Jun 11, 2025

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