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pitching process

Has the pitching process become more transparent within the Middle East brand and marketing industry?

In this industry snapshot, Rizk Haddad, Head of Monetization & Operation - MENA at Walee, explores the shift in the role of content creators in influencer marketing.

Industry snapshot: content creators at the heart of storytelling

Rizk Haddad joins Walee as head of monetisation – MENA

THE WORK

Fairmont engages new generation of luxury consumers with latest campaign

Dubizzle

Creative Digital Featured Media The Work VideoMay 28, 2025

Dubizzle doubles down on dominance with anniversary campaign

Yas Island Miami Band campaign

Advertising Creative Digital Featured Marketing Media The WorkMay 27, 2025

Yas Island Abu Dhabi cranks up the volume with ‘Bastanis’ campaign

Disney Theme Park Resort Yas Island Abu Dhabi

Advertising Creative Digital Editors' Picks Featured Marketing Media The WorkMay 27, 2025

Behind-the-scenes: How Miral orchestrated ‘a decoy’ before a dazzling Disney reveal

Lebanese muralist and calligrapher Ghaleb Hawila meticulously inscribed articles from the Geneva Convention onto the building’s shattered walls.

Advertising Creative Digital Featured Marketing Media The WorkMay 26, 2025

ICRC, TBWA\Raad highlight writing on the wall of bombed hospital in Lebanon

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Snap Case Study – Level SHoes

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Behind-the-scenes: How Miral orchestrated ‘a decoy’ before a dazzling Disney reveal

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Noon Food, KFC, Hardee’s top ad awareness in the UAE for April

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From the Dubai Lynx jury room: ‘If you save one life, you are saving all humanity’

May 23, 2025

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